Witness the growing importance of UI/UX design in the world of technology

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by Aratrika Dutta


February 6, 2022

When it comes to customer satisfaction with smartphone apps or websites, most tech companies focus on the “UI/UX design” of apps.

With the advent of technology in the 21st century, everyone needs to experience the best technology without wasting time or exhausting their busy mind. The same goes for browsing websites or mobile apps, where the faster and more efficiently the website or mobile device responds, the better the results. And in a nutshell, it’s all about today’s customers. When it comes to customer satisfaction with smartphone apps or websites, most tech companies focus on the “user interface and user experience design” of apps. However, most people confuse the words UI and UX. Millions of smartphone apps are available today in the mobile app. Some have been successful, others have struggled in the fiercely competitive smartphone market.

User Experience (UX) development is the procedure of improving the overall experience of users when interacting with the application or website to achieve its goal of providing maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and properly structuring all its components and elements to create the flow of users.

User Interface (UI), on the other hand, is the process of improving the presentation and interactivity of the web or mobile application. It focuses on the appearance of the application and interacts with users. Every screen, page, button, and other visual element you see when using an app is that app’s user interface.

The main goal of any business is to increase sales and growth. Poor UI/UX design is one of the biggest reasons users stop engaging with a website or app. This is one of the most crucial aspects of a business, which can make or break your brand, as they prefer to use an app that looks attractive and provides a positive experience when used. A good user interface allows users to find what they want efficiently, leading to increased sales, app downloads, or other business goals. UX is the part that focuses on integrating an app or website with its brand, design, usability, and performance.

Since UI and UX development largely focuses on user satisfaction and enjoyment, it plays an important role in business success. From a business perspective, a focus on user satisfaction is key to building brand value and company reputation. Since IT is the competitive field, the need for UI UX design services to attract consumer attention and revenue from the company’s products is quite crucial. If users are surfing your websites or using your applications, it is your responsibility and that of your UI UX developers to direct them to their pre-determined target in the most efficient way. Therefore, UI and UX development has become an important part of today’s web development.

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