Local media buyers and sellers want to create cross-media campaigns, but obstacles including inadequate audience data and workflow silos are slowing things down. How to bring media campaigns to Spot TV, a TVNewsCheck The working lunch webinar at 1 p.m. ET on May 19 will explore the problem and how buyers and sellers are responding to it
The conversation with executives from The EW Scripps Co., Graham Media Group, Nexstar Media Group and Dentsu X will explore what buyers and sellers can do to create short-term workarounds and long-term solutions that will allow them to carry out transactions on all media, including linear. TV, streaming, mobile and digital advertising.
The panel will also consider where to find the necessary data and technology solutions that would facilitate media purchases.
“Most station groups and agencies aren’t ready for cross-media campaigns like networks are, so this webinar is about how to make that happen,” said TVNewsCheck Editor and co-founder Kathy Haley. “We have some of the best leaders on hand to talk about it, the ones who are starting to step up and show the industry the way forward.”
Register here for the webinar.
Wil Danielson, SVP National Sales, Digital Division, Nexstar Media Group — A media industry executive for more than 10 years, Danielson has extensive expertise in traditional television and digital media. In his role as Senior Vice President, National Digital Sales, he oversees the division’s national sales team, working with major advertising agencies and Fortune 500 companies.
Prior to his current role, Danielson was Vice President of Business Development, Digital, at Nexstar Inc., helping explore new M&A strategies and opportunities for the company. His career began in 2010 at CoxReps of Cox Media Group, where he sold local TV spots for CBS-owned properties. With the growth of digital advertising, it moved to Gamut; he quickly moved through the Cox-owned business, helping to rebuild its entire go-to-market strategy and product line. During his tenure, the business grew by 400% between 2016 and 2019.
Missy Evenson, Vice President of Sales, Local Media, The EW Scripps Co. — She has worked in media buying and selling for over 25 years. Her career took her from Texas and Colorado to present-day Ohio. Evenson has held positions at KMGH Denver including National Sales Manager, Local Sales Manager and Sales Manager. Most recently, she was Director of Revenue Strategy for the West Region at Scripps prior to her current role. She’s been with Scripps for seven years.
Evenson has also served as Chairman of ABC’s Sales Advisory Board, current member of the Nielsen Local Media Alliance, and current member of TVB’s Board of Governors.
Heather Gundry, Senior Vice President, Group Director, Dentsu X — Gundry oversees local mailing activity for the Denstu Aegis brands. She is very process, procedure and partnership oriented while striving to deliver excellent results for the client. Prior to joining Dentsu Aegis in June 2018, Gundry worked at Global Team Blue on the Ford Dealership business and the National Ford business for 10 years, overseeing all TV, Radio, Cable and Digital. premises while managing the local broadcast team of 65 out of 10 offices. At the forefront of new opportunities, she helped grow and oversee the addressable TV business for Ford, advanced programmatic platforms within GTB, worked closely with audience intelligence and established a process for OTT and long form video within the local spot department.
Currently, Gundry manages the purchase of local broadcast investments for Cadillac, On Star, Anheuser Busch, William Hill, Chamberlain University, Illinois Lottery, Chili’s and Advanced Auto Parts through 360i, Dentsu X, Gyro and Vizeum (Denstu Aegis Brands) . Constantly seeking to improve the local TV industry, she has been involved with the 4As that influence advertising culture while driving the industry forward, the Tip Initiative, which develops standards for programmatic advertising transactions, and TVB , which promotes local media marketing solutions working with television stations across the country.
Michael Newman, Chief Transformation Officer, Graham Media Group — Since 2004, he has built digital news properties focused on user experience, interactivity and digital storytelling for newspaper broadcasters and digital local media. in a disturbed space.
Now Chief Transformation Officer, he continues to research the best ways to promote local media in new spaces and business models while improving user interactions and experiences.
Paige Albiniak, Editor-in-Chief, TVNewsCheck will moderate.