Times Now Navbharat launches “Dekhega Navbharat, Jeetega Bharat” multimedia consumer campaign


Times Now Navbharat 100 Days Consumer Campaign

First Hindi news channel Times Now Navbharat launched a national 100-day campaign multimedia consumer campaignDekhega Navbharat, Jeetega Bharat‘, where people can participate and win daily exceptional prices.

Redefining the Hindi news segment with unique and one-of-a-kind content formats, Times Now Navbharat has gained immense popularity among viewers and advertisers in a short time.

In a bid to further strengthen the channel’s bond with viewers, the “Dekhega Navbharat, Jeetega Bharat” campaign was launched with the promise of improving the news viewing experience, keeping viewers informed and satisfied at the same time. weather.

To enter the campaign, viewers must give a missed call to the number flashed on the channel, at any time during the contest period, to receive an SMS question along with two response options. All questions will be based on general awareness related to daily news updates projected on the channel. Selected winners will be rewarded with enticing daily prizes including 7-seater car, electric scooter, gold coins, LED TVs, vacuum cleaner, laptops, cell phones, digital watches, motorbike, groceries or gas for 1 year and many other exciting gifts.

MK Anand, MD and CEO, Times Network, said, “Viewership data for the first two weeks indicates that we have already achieved our first phase ranking goal and entered HNC Set A. The best news is that our TSV performance is on target. We have ensured that our cast is best in class with the highest penetration and best placements in EPGs across all platforms giving Times Now Navbharat the highest OTS of its kind.

The “Dekhega Navbharat, Jeetega Bharat” campaign is one of the biggest cross-media campaigns in any category, he said, adding that “we are confident that we will see our numbers reach our capacity, which will lead us to our end goal”.

Maximizing reach, Times Now Navbharat has also launched a resounding marketing campaign which involves planned on-air promotions of over 40,000 spots on its channel package, Hindi GEC, Hindi movies and social media platforms and print advertisements in major national dailies. A TVC featuring the channel’s primetime presenters also airs on the network’s channels and social media platforms.

About Times Now Navbharat

Times Now Navbharat is a Hindi language news channel leading with transformational positioning, ‘Ab Badlega Bharat, Banega Navbharat’. Stemming from the lineage of India’s most influential news network, the channel marked Times Network’s foray into the Indian language. Times Now Navbharat champions a unique brand of action-oriented journalism driven by credible and impactful content.

Focused on the true essence of news, the channel transcends noise in its relentless pursuit of factual reporting with incisive journalism, sharp and balanced analysis and an evocative attitude that inspires impact and resolution. Times Now Navbharat is available in SD and HD.


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