The central government has spent Rs 190-625 crore on print advertisements over the past five years

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The central government has spent Rs 190 crore to Rs 625 crore on newspaper advertisements over the past five years, Information and Broadcasting (I&B) Minister Anurag Thakur said in the Lok Sabha. The Office of Outreach and Communication (BOC), under the Ministry of Information and Broadcasting (MIB), has 7,256 newspapers.

The BOC undertakes information, education and communication (IEC) campaigns through various media platforms for the dissemination of information on the various policies, plans, programs and initiatives of the government. Advertisements are run in incorporated newspapers in accordance with the Print Media Advertising Policy, 2020.

“The number of newspapers to which advertisements have been served by the BOC has varied between 3,500 and 5,800 over the past five years. The amount of advertisements granted to newspapers by the central government varies from year to year , considering various priorities, requirements and other aspects of government advertising and ranged between Rs 190 crore and Rs 625 crore over the past five years,” Thakur said.

The minister also said that the BOC publishes advertisements for the publications among those presented, taking into account the requirements of the campaign, the available budget, the target readership and the area and the preferences indicated by the client ministries and in accordance with the Print Media Advertising Policy, 2020.

“At present, 7,256 publications including periodicals are registered with the BOC. As of 24.03.2022, 120 newspapers belonging to the Northeastern states are registered with the BOC,” he added.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

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