Streaming and podcast solutions provider StreamGuys has unveiled a major upgrade to its HTML5-based SGplayer media player.
Complementing SGplayer’s existing embeddable setup, version 3.2 offers a new full-page layout mode that gives broadcasters and content producers additional ways to connect with their audiences and monetize their live streams and podcasts. .
Hosted and managed by StreamGuys, SGplayer offers content providers a comprehensive, multi-format media player that they can integrate with their websites to present live streams and on-demand content. SGplayer 3.2’s newly redesigned responsive user interface delivers customizable listening experiences on desktops and mobile devices
while making it easier for consumers to find and access relevant content. Tight integration with StreamGuys SGrewind timeshift technology allows listeners to pause, resume and rewind live streams or jump back to the start of a recently aired show via a scrolling and searchable program guide.
New engagement buttons in SGplayer 3.2’s full-page layout allow radio stations and podcasters to make continuous connections with their audiences. Listeners can quickly subscribe to podcasts through RSS feeds or third-party platforms such as Spotify and Apple Podcasts, while a new Share button allows listeners to easily propagate player links for their favorite live streams and on-demand content on social media and popular community forums. . The enhanced search functionality allows consumers to find podcast episodes of interest by matching keywords to descriptions. The new full-page podcast layout design can also feature other podcast series from the same producer alongside the current episode list, encouraging listeners to discover and engage with more of the producer’s content.
Two new monetization features in SGplayer 3.2 complement its existing support for dynamic ad insertion. Content providers with existing e-commerce destinations can add a Buy button or a link to the iTunes Store to allow listeners to immediately purchase products such as individual songs or albums. Customizable, clickable links can be added to live stream and podcast descriptions to direct listeners to sponsor websites, event ticket portals, or any other online destination desired by the content provider.
“Podcasters and broadcasters are constantly striving to deepen their relationships with their listeners and expand the monetization of their content beyond traditional advertising,” said Eduardo Martinez, CTO, StreamGuys
. “SGplayer 3.2’s new full-page layout is the result of extensive research we’ve done with our customers to optimize how we help them achieve these goals. Its new interface design and new features enable audio companies to deliver differentiated and engaging audience experiences that will keep their listeners coming back for more.