Before the war, the printing and packaging industry in Ukraine employed about 100,000 people, 16,000 of them self-employed, working in more than 5,000 printing and converting companies. To support many of them, Print Against War works to collect their needs, to give a face and a voice to each Ukrainian printer who asks for help and to structure as much assistance as possible with the help of the actors of the market. Odessa-based New Media is one of hundreds of small and medium-sized Ukrainian printing and packaging companies that may not survive the war. She will have to rewrite her future in the years to come.
A native digital company in search of excellence
Founded in 2014 and specializing in short-run printing, the company employed 35 people, 50% of them women, before the war. New Media’s clients include design agencies, retailers and several printers. The company produces premium labels and packaging with digital embellishment services. To revitalize its offerings in 2020, New Media has launched a plan to invest in new equipment, including a Konica Minolta AccurioPress press for commercial printing, an AccurioLabel narrow web press for labels and a JETvarnish 3DS unit for varnishing and digital gilding.
“We invested in technology to make a difference for our customers and partners, but the war stopped everything,” says Viktor Artyushchenko, owner of New Media. “The communications industry in Ukraine is wiped out and it will take years for the domestic market to recover.”
Hope for the future, with our help
During the first month of the war, the new media lost 90% of their turnover. The following month he took over a small part of it; but 100 days after the start of the invasion, turnover was about a third of the pre-war level. It is therefore impossible to pay equipment leases and salaries, and to plan for the future. The company’s biggest concern is to see its team of qualified professionals dispersed.
“The conversation with Print Against War was unexpected, and it was really a kick in the pants,” says Artyushchenko. “For the first time, we felt we were part of a global industry; and this has forced us to withdraw into ourselves, to redefine our priorities and to convince ourselves that we must create the conditions to market our products beyond national borders.
New media has started conversations with potential new customers and resellers in some European countries, especially printers who own the same technologies. Soon, the company aims to automate its workflows and create a multilingual website and online store to sell in Ukraine and abroad. To do this, they will need advice, support and technology. Print Against War will focus its efforts in three areas to help this digital native company.
Do you want to meet them?
If you would like to meet Viktor and his colleagues, talk to them and discuss how to help, please join the Print Against War community, which includes dozens of friends around the world. The group is a private and safe place to meet and discuss requests and offers for help. On the Print Against War website, you can discover the stories and needs of many members of the Ukrainian printing family. Please join us today.
Source: Print Against War
The preceding press release was provided by a company not affiliated with Print impressions. The views expressed herein do not directly reflect the thoughts or opinions of the staff of Print impressions.