Meg Whitman, CEO of Hewlett Packard Enterprise Co (NYSE: HPE), will become CEO of the mobile media company of DreamWorks co-founder Jeffrey Katzenberg, NewTV, a move that puts her in uncharted territory.
One of the most powerful women in the business world in the United States and former candidate for governor of California, Whitman will enter a nascent industry much like when she took over eBay Inc (NASDAQ: EBAY) to its name. debut and turned it into a multi-billion dollar business. business in dollars.
“Getting Meg was a coup, because a lot of companies wanted her,” GBH Insights analyst Daniel Ives said on Wednesday.
Whitman begins March 1 at the Katzenberg start-up, which plans to create Hollywood-style short videos for mobile use.
“This is a change of pace for Meg after stepping down from HP as NewTV and Katzenberg have created a unique business model that has a long way to go for years to come,” Ives said.
Several media reports have indicated that NewTV is trying to raise around $ 2 billion, which would be a significant first round of funding for a digital media startup. The firm declined to comment on the funding. Katzenberg is president of NewTV.
Whitman, who was said to have been a top contender for CEO of ride-sharing company Uber before he was handed over to Dara Khosrowshahi, is stepping down as CEO of Hewlett Packard Enterprise Co on February 1.
At HPE, she made one of the biggest business disruptions in history. It sold Hewlett Packard Co to HPE and the PC and printer company HP Inc (NASDAQ: HPO) in 2015, as part of a business turnaround plan.
Whitman previously served on the board of directors of DreamWorks Animation, which Katzenberg co-founded.