Heidelberg’s Atlanta Print Media Center Hires New Director and Sets New Vision for the Future

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Kennesaw, Georgia – Despite the many restrictions COVID-19 has placed on businesses, activity has remained strong at the Heidelberg Print Media Center (PMC) in Atlanta for the past two years. PMC Atlanta, located in Kennesaw, Georgia, is the largest demo printing facility in the United States and has the latest software and equipment Heidelberg has to offer. Recently, Heidelberg hired Jeff Powalisz as the director of PMC Atlanta to oversee the operations of its showroom. With a combined 22 years of experience in Heidelberg, Powalisz will handle daily customer demonstrations, training and testing in the showroom. Additionally, to ensure that the plant remains state-of-the-art, PMC Atlanta will soon be installing its latest press, the Speedmaster CX 104, which features a new sheet size in the product line and incorporates the unique software of the product line. Heidelberg User Experience (UX).

Visions for the future of PMC

With Heidelberg since 1999, Powalisz brings a unique understanding of Heidelberg’s product portfolio and the industry to his new role – having worked as a press demonstrator, product specialist and account manager. “Jeff is a perfect choice,” said Clarence Penge, executive vice president of product management for Heidelberg USA. “His skills and understanding of the demonstration process from the perspective of the customer, demonstrator and account manager are unmatched. “

Going forward, Powalisz has a variety of near-term goals for PMC Atlanta. For starters, he wants to align the goals of customers, sales team, and demo team more closely to ensure that the demos are tailored specifically to each customer. “We have the ability to show printers very real scenarios of their own,” said Powalisz. “With our team of accomplished demonstrators and our state-of-the-art software and equipment, there is no limit to showing our customers their potential when they come here for a demo. Part of that vision includes showcasing the future of the industry – with a dynamic end-to-end smart print store powered by Prinect. This means taking a customer’s work from prepress to press, where artificial intelligence not only simplifies tasks and eliminates touchpoints during prep, but all job and production data is also provided upstream. for MIS or production quality reports and allow monitoring of work status. This type of automation and reporting would extend to finishing for more efficiency and transparency throughout the production process.

Additionally, Powalisz and Penge aim to amplify training options for PMC Atlanta clients. “As technology continues to evolve, there is an apparent lack of skills both in the workforce who have worked on balers for 20-30 years and also with the generation of operators who have just moved on. get into the workforce, ”said Penge. Starting this year, Heidelberg USA will offer quarterly training sessions for different levels of press and postpress operators. According to Penge, “We have an endless pool of knowledge and the latest technology at our disposal. As an industry leader, we have an obligation to educate and train our industry’s workforce to make sure they know what is possible. More information will follow on the new courses in Heidelberg in the first quarter of 2022.

A new press for a new year

Part of educating the industry on the latest technologies is also making sure PMC Atlanta is always equipped with them. From soon, PMC Atlanta will install a Speedmaster CX 104, a six-color UV machine with coater and Heidelberg’s patented Push-to-Stop technology. The new 104-sheet press offers commercial, packaging and label printing customers access to advanced offset technology at an exceptional value for money. The new ergonomic design offers a whole new operating philosophy, Heidelberg UX, as well as a host of assistance systems. This provides the best possible support to the operators at the Prinect Press Center XL 3 operator station and to the press itself. In addition, to ensure consistently short preparation times, the patented Intellistart 3 system automatically determines the preparation processes required for the jobs to be produced.

In addition to the new CX 104, Print Media Center is currently equipped with two POLAR cutters, a Stahlfolder TH 82, an Easymatrix 106 cutter, a Prinect workflow, Suprasetter 106 CtP, Versafire EV and EP, Labelfire 340 and Speedmaster XL 106 -8P + L. It will be adding a new Diana Easy 115 folder-gluer earlier this year. PMC Atlanta is open to in-person or virtual demonstrations – in accordance with CDC guidelines for the safety of its customers and employees. If you would like to host a demo at the Print Media Center in Atlanta, please contact your local Heidelberg sales representative or visit https://news.heidelbergusa.com/print-media-center.

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