Gold Setu launches the first TVC as part of the multimedia launch

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Gold Setu, which is backed by venture capital firms such as iseed, Titan capital, Better and Village Global, is a mobile-first SaaS platform for jewelry retailers to automate workflows and digitally interact with customers. Using a smartphone, the product will help jewelers create a digital storefront in less than 30 seconds. It will help unorganized jewelry retailers grow their business and compete with organized players by delivering trust, transparency, and a better value proposition to their customers through digital solutions.

Commenting on the launch, Vikas Verma, Co-Founder and CEO of Goldsetu, said, “We want to be the de facto operating system for the jewelry value chain. We are creating digital solutions for the jeweler when it comes to engagement and consumer transactions. We will also enable the distribution of financial services products like digital gold, insurance, matrimonial loans and gold loans. The multimedia campaign created by ^atom, is our first step towards communicating this service to this community. A host of other initiatives are planned in the coming weeks to deepen the brand’s market penetration.”

Yash Kulshresth (CCO) and Ananda Sen (NCD) explained the concept behind the campaign. “We are delighted to partner with the Goldsetu team. This is an intuitive and very useful solution for this very disorganized jewelry market. It was a great learning experience for us to work on a complex B2B brand and to give it mainstream visibility through this integrated market campaign. The democratization of technology will help jewelers in many ways and provide them with a level playing field against the Goliaths of the industry. But technology often becomes intimidating for businesses So we wanted to show the ease of use of the app, the road to unprecedented prosperity, and the inclusion of family in the business wrapped in a warm and endearing story.’Galli Galli Mein Store Hai’ ties everything together and brings the benefits in a memorable way.

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