Emirates won three awards at the 2022 Skytrax World Airline Awards, including World’s Best Economy Class, World’s Best Economy Class Dining and, for the 17th consecutive time, World’s Best Inflight Entertainment. The awards demonstrate the airline’s commitment to providing the best customer experience in the sky, where economy class travelers can expect spacious cabins, carefully crafted menus, an unparalleled range of in-flight entertainment choices , thoughtful equipment like kids toys, and much more.
At a time when cost reduction has become the norm, the airline is making long-term investments to further improve its product and service strategy in each cabin class.
This latest recognition from Skytrax follows the airline’s recent announcement to invest more than US$2 billion to improve its in-flight customer experience. This includes one of the largest modernization projects in aviation history covering 120 aircraft which will soon feature the airline’s latest interior concepts, a new hospitality-focused service delivery model and Class-leading product improvements in all cabins, starting this year. Emirates will also invest more than $350 million in next-generation in-flight entertainment systems with Thales so passengers can experience the airline’s huge library of 5,000 channels on high-definition screens, along with a host of other high-tech features on its incoming fleet. of A350 aircraft.
Customers traveling in Emirates Economy Class, wherever they choose to travel on the airline’s robust network of 130 destinations, can expect a menu steeped in regional and seasonal flavors, including dishes main courses and hearty sides, and a gourmet dessert inspired by their destination. . Emirates is also proud to celebrate unique cultures and traditions from around the world by offering iconic dishes for occasions such as Diwali, Christmas, Ramadan, Eid Al Adha, Lunar New Year and most recently Oktoberfest. and Onam.
Emirates offers one of the most comprehensive, state-of-the-art entertainment and communications services in the sky. ice, the in-flight entertainment system awarded by Skytrax for the 17th time this year, offers more than 5,000 entertainment channels, with 4,000 hours of movies and TV, and almost 3,500 hours of music and podcasts. Customers can also choose content in 40 languages. In addition to entertainment, Emirates ice offers a range of other useful features, such as: the ability to check your flight status; a real-time view of the sky during take-off and landing thanks to cameras fixed to the nose, tail and belly of the aircraft; EmiratesRED; the world’s first in-flight teleshopping channel and LIVE TV.
ice is also the only in-flight entertainment system to offer exclusive Shahid programming, with over 135 hours of highly popular Arabic content across 15 shows, with more to be added in the coming months. Emirates was the first airline in the region to partner with HBO Max, offering exclusive hits only offered through the streaming service.
Emirates’ onboard product experience is complemented by the airline’s cosmopolitan cabin crew team, made up of more than 130 nationalities. Crew members, already trained to provide the best in-flight service, further enhance their hospitality experience through a rigorous training program designed in partnership with the Ecole hôtelière de Lausanne. The last program focuses on mastering the four pillars of service: Excellence, Listening, Innovation and Passion.
Driving sweeping changes in the customer experience also includes small touches that make a big difference, not just for customers but also for the planet. Economy class customers can snuggle up in warm and soft durable blankets made from 100% recycled plastic bottles. The airline also offers sustainably-made toiletry bags for economy class customers on select long-haul flights, which have recently been redesigned to represent the four elements – fire, water, earth and air, in order to remind us of the delicate balance that must be preserved for the future of our planet. The kit’s travel essentials – socks, visors, toothbrush and toothpaste, as well as the bookmark – are all made from eco-friendly materials and are available in natural earth tones.
Little flyers traveling in all classes can also take care of themselves with soft toys and special blankets as well as a selection of waist bags, sports bags and backpacks. All children’s items and toys have been consciously made from 100% recycled raw materials, including the drinking bottles, and the spinner labels use non-toxic soy-based ink printed on recycled cardboard.
On the ground, Emirates has worked hard to create smart contactless travel for its customers. Travelers can choose to use its biometric path built into DXB to check in for their flight, complete immigration formalities and board their flights. Customers can also use the airline’s self-check-in and contactless bag drop kiosks at Dubai International (DXB).
The smart contactless experience continues on board with digital menus available on the Emirates app, and customers can also use the app to create a favorite ice cream playlist.