BNJ expands its multimedia radio activities with Dalet | Daily News

The new modern media infrastructure will offer distinct communities of the Jura Arc many more stories and angles of history as well as ways to ‘watch’ and interact with their favorite radio hosts and programs.

“BNJ is a leader in the production of local news and programs with a deep connection to the Swiss communities it serves. An important part of our growth strategy is to fully exploit the potential of multimedia radio and new digital and social platforms ”, said Pierre Steulet, CEO of BNJ. “The upgrade of Dalet Galaxy Five and the AI ​​capabilities of Dalet Media Cortex will improve our ability to monetize assets through video sharing on social media, providing audiences with more and more programming information and content. more personalized and organized in the medium of their choice. With automated content production, tracking and management, our journalists, DJs and partners can focus on engaging their audiences in new ways.

Dalet customer since 1999, BNJ will use Dalet Galaxy Five to connect its four radio sites (GRRIF, RJB, RTN and RFJ), creating a centralized topology that enables modern workflows focused on digital, enrichment of archives and content recommendations. New editorial, video and advertising production capacities will allow BNJ to simultaneously broadcast hyper-targeted and better organized news, talk shows, podcasts and music programs on traditional, digital and social channels, and generate new revenue. advertising thanks to “shareable” visual radio.

“Watching radio is a big trend,” said Johann Zemmour, Managing Director, EMEA and APAC, Dalet. “People want to see and share popular or controversial clips. Advertisers want their ads at the start of the clip to guarantee viewers exposure. Dalet’s Visual Radio capabilities bring audiences closer to DJs, journalists and the stations themselves. It amplifies the brand image as well as the overall loyalty to the resort. For localized radio where stations serve specific communities, this reinforces local and regional relevance – a key objective of the BNJ Group.

Mobile and craft editing tools Dalet OneCut and Dalet on the go providing journalists with the robustness and flexibility to assemble long and short programs and news content for all platforms from anywhere.

Cédric Richard, IT Manager at BNJ, said: “Dalet Media Cortex will automate the indexing and documentation of all new and archived content. Finding relevant content and making timely recommendations will help journalists quickly develop new and evolving stories, providing audiences with a greater variety of local news and programs as well as more opportunities to engage with journalists about a story. ‘interest.

Thanks to the integration of the Dalet API with Solution Informatique’s BCE StudioTalk and Winpub advertising systems, music, news and promotional content – with associated video – are available instantly for program curation or on the fly. with granular control. Users will be able to adjust ad screens and insert new ads as relevant events unfold.

BNJ will also rely on Dalet APIs to integrate a wide range of systems and services, including MusicMaster for music programming and Lawo for broadcasting. The unified workflow will streamline processes, providing a smoother experience for DJs, journalists, promoters and audiences.

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