NEW YORK, September 7, 2022 /PRNewswire/ — Multimedia Plus (www.multimediaplus.com/), a training and communications technology company, has released its sixth survey measuring the effects on urgent technologies, training and spending priorities in the sectors of retail and hospitality. The investigation, launched on August 17, 2022 and closed on September 6, 2022 took a closer look at what these industries are focusing on as the holiday season approaches and plans for the fourth quarter. A total of 149 senior executives participated in the survey.
STAFF AND SALARY ISSUES ARE MORE IMPORTANT THAN THE SUPPLY CHAIN
Heading into the fall season, executives said they were more concerned about staffing and salary issues. Although supply chain challenges have been front and center for businesses and are often covered in the news, when asked, “As the fall season approaches, what is your biggest concern ?” Staffing and salary issues were top of mind for 50% of respondents. Supply chain (28%), world events and gas prices (15%) and loss prevention (5%) were the next most important issues.
“As we have seen in previous surveys, industries that rely on customer service must have top talent to deliver the expected level of service and communicate the brand vision. human interaction, and we’re seeing that no matter what’s happening in the world, senior executives are focusing on that personal experience as an important growth factor,” says David HaroucheCEO and CTO, Multimedia Plus.
STAFF FOR THE HOLIDAYS
Preparing for the all-important holiday season, executives were asked, “When it comes to staffing for the holiday season, what are your biggest challenges?” Sixty-five percent of respondents said they recruit. Onboarding new associates (14%) and other issues such as planning (8%) take a back seat. Harouche explains, “After two years of adjusting to a new normal, retailers and hospitality executives are adapting to pent-up demand. Getting trained staff in place in sufficient numbers is a major goal and is bigger than other issues we’ve seen in the past.”
TRAINING IS A PRIORITY IN MIND AT Q4
More than 45% of respondents said that training new employees was a major goal for the fourth quarter. Task management (25%), employee chat (12%) and associated mobile apps (9%) are also priorities. “We’re seeing employers here are optimistic about their ability to find good talent and want the technologies and systems to train staff and provide the quality service that customers are looking for,” Harouche said.
This point was reinforced when asked “What is your highest priority training initiative for the holidays?” Operational training (28%), product knowledge (24%) and leadership development (22%).
PRIORITIES REMAIN CONSTANT THROUGH 2023
To the question “In anticipation of 2023, what is your highest priority training initiative?” respondents were in agreement with the answers regarding Q4. Operations training (27%), leadership development (24%) and product knowledge (22%) were all priorities for the coming year.
“While so much has changed in the past two years, companies understand that their ability to grow and attract new customers lies with their people. The better the talent and the better trained they are, the better the ability of the organization to do business,” said Harouche.
About Multimedia Plus – Multimedia Plus transforms the way brands communicate globally. MMP’s patented technology platform, INCITE, drives performance and execution of business strategies – where it counts – with customers. The company has created a series of Covid-19 impact surveys including: a retail and hospitality impact survey and operational procedures still in search of the new normal.
SOURCE Multimedia More