Apple acquires Swedish company AlgoTrim, a company specializing in mobile data and media compression – TechCrunch

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Apple has acquired AlgoTrim, a Swedish startup that creates codecs and designs solutions that maximize the performance of data, mobile imaging, video and computer graphics while minimizing memory requirements, according to a new report from the Swedish news service on emerging industry Rapidus, separately confirmed by TechCrunch. This helps Apple by enabling it to create more efficient media for mobile devices that use less bandwidth while preserving quality.

The latest big news from AlgoTrim came out in March 2012, when it announced it would power a photo album app for Japanese carrier KDDI, via a JPEG processor it created that could improve JPEG processing. up to six times compared to the traditional LibJPEG standard. processing technology used in Android devices. AlgoTrim has been around since 2005, and its flagship product, Code Compression Library (designed to reduce the size of mobile device firmware) has been in use on mobile devices since 2006.

AlgoTrim does all kinds of data compression and has promised to deliver imaging solutions that would deliver “modern computer photography” to mobile devices. Computer photography primarily uses sensors, computers, actuators, smart lights and other components to overcome the current limitations of digital photography, which relies primarily on its analog film-based precedent. The basic idea is to deliver much more precise images, with sophisticated lighting and significantly improved rendering away from a strictly 2D, pixel-based image representation model.

The work that AlgoTrim is doing in the area of ​​digital imaging could be of great use to Apple in helping the camera powers of its mobile devices to take to the next level. Not to mention that the rest of the company’s technology is generally useful, albeit extremely technical, in helping to improve the overall operational efficiency of mobile devices. Essentially, AlgoTrim focuses on optimizing mobile processors while meeting ever lower power demands.

Rapidus reports that AlgoTrim co-founder, CEO and head of software development Anders Holtsberg recently moved to Silicon Valley and is reachable through Apple’s central switchboard. Calls to AlgoTrim, as well as the AlgoTrim Minc incubator, were met with the response that no one was allowed to discuss anything about an Apple acquisition at this time, a standard response. for small businesses ripped off by Apple. Apple itself had not responded to the request for comment at the time of writing.

An acquisition of AlgoTrim fits perfectly with Apple’s acquisition strategy; the company has already acquired six companies this year according to reports, including a number of startups dealing with maps, transit and location, as well as a semiconductor company. Typically, Apple has pursued low-profile goals in deals that are rarely officially announced, choosing to choose smaller startups that have the expertise to achieve one of its own goals, rather than buying new ones. bigger companies that are successful on their own and try to keep this product working, like Facebook did with Instagram, for example.

Update: Apple moved closer to confirming the acquisition to TechCrunch like never before with the following statement:

Apple does buy smaller tech companies from time to time, and we usually don’t discuss our goal or plans.


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