Akasa Air launches a multimedia campaign titled “Its Your Sky”

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Starting September 1, the campaign is expected to run at full throttle for four weeks. Tapping into vernacular languages ​​through the print media, the campaign will operate in five languages, namely Marathi, Tamil, Gujarati, Kannada and Malayalam.

Representative image. News 18

Akasa Air, the newest player in the aviation industry, recently launched its multimedia campaign titled “It’s Your Sky”.

The campaign, in line with the company’s slogan, aims to uphold the airlines’ promise to provide an efficient, warm, affordable and reliable travel experience to its passengers.

The “It’s Your Sky” campaign will reach audiences through digital, social and print media. Starting September 1, the campaign is expected to run at full throttle for four weeks.

Tapping into vernacular languages ​​through the print media, the campaign will operate in five languages, namely Marathi, Tamil, Gujarati, Kannada and Malayalam.

The campaign focuses on the idea that air travel in the country has been highly transactional and aims to shift the paradigm. “The essence of the campaign and what we do in business is to be ‘customer-centric’. There is a tremendous opportunity and need in a very transactional environment to create something inclusive for our customers,” Belson Coutinho, Director of Marketing and Experience, Akasa Air, said in an interview with Campaign India.

Coutinho, speaking of Akasa Airlines’ USP, said, “Akasa Air is committed to delivering a warm service culture that is uniquely Indian, an inclusiveness that makes every experience heartwarming, and an efficiency that places our customers and employees at the center of everything we do. and we hope our integrated, insight-driven campaign will creatively convey this message,” The Times of India reported.

Akasa Air’s first commercial flight was launched on August 7, 2022, a week before the death of Indian billionaire Rakesh Jhunjhunwala, who supported the airlines as one of the co-founders.

Airlines have worked hard to dominate the skies with their service. According to Coutinho, the airline adds an aircraft to its fleet every 15 days. At the pace, Akasa aims to have around 20 new flights by the end of March 2023.

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