Adverty and Apex Mobile Media Announce Partnership to Bring In-Play Game Inventory to Canada – Marketing Communication News


AB Advertising today unveiled a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed a deal that allows the network to represent and sell Adverty’s inventory in Canada, with the possibility of campaigns running in the United States as well. This partnership will allow advertisers in the region to benefit from transparent and immersive in-game advertising opportunities.

Apex Gaming Network is a division of the leader in mobile in-app advertising Apex Mobile Media and the only gaming network in Canada that places brands in premium gaming environments. He is dedicated to helping brands reach and engage gaming audiences in Canada, with exclusive partnerships with premium gaming partners around the world, including Rovio, AudioMob, EA, and SuperLeague Gaming, among others.

This partnership between Advertising and Apex Mobile Media comes at a time when a growing number of advertisers are looking to communicate and advertise in virtual game worlds, with Adverty now well on its way to global representation.

Walder Amaya, CEO and co-founder of Apex Mobile Mediasaid: “We are thrilled to partner with Adverty and bring their industry-leading solutions to our customers in the Canadian market. By solidifying this partnership, Apex Gaming Network will continue to lead the way in the Canadian mobile gaming space by bringing exciting new advertising opportunities to our customers.

Vice President of Partner Sales, Alex Ginn, adds: “We are thrilled to be able to offer our revolutionary in-game ad formats in partnership with Apex; opening up whole new possibilities for engagement with the public in this forward-looking region.

Apex already has commercial agreements in place with all major holding groups and agencies in the Canadian market and the relationship has started off positively with an In-Play video campaign promoting new LEGO Star Wars™ products in the Canadian market. .

Earlier this year, Adverty launched a first streaming video technology for In-Play ads, bringing innovative programmatic video ad formats to the gaming world for the first time. With more than 3 billion gamers worldwide, consumer brands are increasingly turning to in-game advertising, now widely seen as a central pillar of future innovations in gaming and the metaverse.

Source: Advertising


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