23XI Racing adds Jordan Brand to its partnership with Kurt Busch


Jared C. Tilton | Getty Images

MOORESVILLE, NC – 23XI Racing announced on Friday the partnership with the iconic and globally recognized Jordan brand to sponsor the #45 Toyota Camry TRD team for the 2022 season. With this partnership, Kurt Busch will join team co-owner Denny Hamlin as Jordan Brand Athlete. Jordan Brand will be the #45 Toyota Camry TRD’s Presenting Partner for multiple races and as an Associate Partner for the entire season. In addition to branding on the car, the Jumpman logo will be included on the shoulders and waistband of Busch’s fire suit and prominently featured on the back of his black elephant-print helmet.

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“Adding Jordan Brand to the No. 45 team and Kurt Busch is a big step for our team,” said 23XI Racing President Steve Lauletta. “As a new team that continues to grow, we have the unique opportunity to do things differently as we grow our brand to be recognized as more than just a racing team. Our partnership with Jordan Brand, which is recognizable around the world, allows us to use both of our platforms to introduce new fans to our team.

“The addition of Jordan Brand to the No. 45 team is significant and to be NASCAR’s second driver alongside Denny as a Jordan Brand athlete is a true honor,” Busch said. “The roster includes athletes who are known for their enthusiasm and success and that’s what I intend to bring to the track every weekend. As the 23XI team continues to grow, this partnership will help us reach new audiences and I look forward to an impactful relationship.

The Jordan Brand will debut Busch and the No. 45 Toyota Camry TRD team at the Busch Light Clash at the LA Coliseum on Sunday, February 6, 2022 and will have its first primary run later this season.


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